Male Sex Toy Sales Are on the Rise, Toronto-Based Retailer Says

TORONTO — Male sex toy designs are changing and sales are rising, says Sarah Forbes-Roberts, co-owner of Canadian adult store Come As You Are, who was recently interviewed by the Globe and Mail.

Come As You Are reported that they are moving more than 800 male-targeted products a month — giving wind to a trend corroborated by Fleshlight’s newly published figures that reveal an 18-percent increase in online sales and a 25-percent increase in overall sales (over the last five years).

Retail spike notwithstanding, Forbes-Roberts, in the Globe and Mail’s Q&A, says that a certain stigma still persists for men who seek sexual pleasure items.

“There’s still an element of shame around male sexuality,” she said. "Men didn’t have the feminist revolution or authors who told them that sex is healthy. They’re supposed to wake up as teenagers and figure it all out on their own ... The irony is we have this culture that puts a lot of money into satisfying male sexuality with porn, but we’re talking about commercialized images, not men exploring their own bodies in an individual way.”

Forbes-Roberts explains that new designs and a changing social climate are making sex toys more accessible for men. She offers Tenga’s “egg” masturbation sleeve and high-tech Flip Hole as examples of sleek new products that, interestingly, in no way resemble the human form — something she notes is a basis for their popularity.    

“We sell very few realistic-looking toys to either men or women these days,” she said. “It’s a sex toy and there’s no fantasy of a person replacing anyone. It’s something in addition to their fantasy life and to their real relationships with people.”

To view the full article on the Globe and Mail, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'Originals' Line

LELO has introduced Originals, its new, affordable line of pleasure products.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Show More